Fiat Chrysler Automobiles is launching a campaign for Jeep Wrangler that promotes its loyalty program.
A digital and social media campaign will give one enthusiast the chance to attend the ultimate Jeep Family Reunion: the Easter Jeep Safari in Moab, Utah.
Contest participants are invited to share their photos and stories of off-road adventures in Jeep vehicles, why they love the Jeep brand, why they love their vehicle and what it means to be a part of the #JeepFamily.
In addition to an all-expenses-paid trip to Moab, the winner can also have a Jeep Wrangler provided to drive the trails. More information, including where to enter, will be available this week across the brand's social media channels.
The effort includes a 30-second TV and online spot "Test of Time" from High Dive, Chicago. It features the custom Jeep song “Young,” performed by Old Dominion specifically for the brand as part of NBC’s series “Songland.”
As part of its spring celebration, the brand is launching the Jeep Wrangler "Friends & Family" initiative, giving consumers access to special pricing for the first time ever on select models of the Jeep Wrangler.
Jeep is also launching phase II of its “Badge of Honor” program with a mobile app and online community that rewards those who live the off-road lifestyle.
The app can be downloaded in the Apple App Store or Google Play to discover trails based on locations and difficulty. This program delivers an official “Badge of Honor” to Jeep vehicle owners when they complete the trail.