Dino Bernacchi, CMO of Mazda North American Operations, resigned effective March 20, according to a statement by the company.
Brad Audet, the leader of Garage Team Mazda, will temporarily lead the marketing team while a search for a permanent candidate is conducted. Garage Team Mazda is Mazda’s bespoke agency.
“During Dino’s tenure with MNAO, we saw consistent improvements in brand opinion following the successful launch of our ‘Feel Alive’ campaign,” according to the automaker. “This momentum continued with the launch of the CX-30.”
Bernacchi joined Mazda in May 2017 after almost eight years as Harley-Davidson's top marketer. Before that, he spent eight years at General Motors.
Mazda's U.S. sales were down 7.2% in 2019 compared to 2018. Sales for the first two months of 2020 totaled 52,006 vehicles, an increase of 18.5%.
MNAO is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through about 620 dealers.