Nielsen: Omnichannel Shoppers To Reach Tipping Point In Two Years
- by Joe Mandese @mp_joemandese, March 11, 2020
Currently, only 46% of U.S. households are defined as "omnichannel" shoppers, meaning they use a combination of online and offline channels throughout their household purchase journey, from consideration to final purchase. But that is expected to grow to a dominant position in two years and growth to 57% of all …
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