It’s no secret that OOH is taking a hit as people increasingly spend more time at home as a result of the coronavirus pandemic.
But one Toronto firm is turning the slowdown into a positive way to get more real-time pandemic updates to those who for whatever reason must be out and about.
FrontRunner Technologies is launching a “WindowFront” messaging platform to provide the updates. The firm uses its technology to turn empty retail window storefronts into displays that deliver real-time, interactive content.
Designed to look like a text exchange with the World Health Organization (WHO), the Government of Canada (GOC) and the Public Health Agency of Canada (PHAC), the new installations share questions and answers to everything from “what are the symptoms,” to “how are Canadians affected,” to reporting the latest travel advisories, advice from government, and where to find more information.
FrontRunner Technologies CEO Nathan Elliott, said that “Social distancing is affecting Digital Out of Home (DOOH) as brands opt to re-schedule campaigns for later in the year. As a result, there is an opportunity to deliver emergency content to the screens that were previously booked.”
The company is working with its real estate partners to scale the platform across the city.