
Martin Sorrell-led marketing services company S4
Capital reported a nearly threefold gain in revenue last year to £215.1 million ($253.5 million) with organic growth of 41%. The company recorded a £10 million ($11.8 million) full-year
loss.
Through a number of acquisitions the company grew to 2,500 people across 30 countries, nearly double compared to the prior year period.
New business wins included assignments
from Google, Amazon, P&G, A-B Inbev and others.
By geography, the Americas region accounted for the biggest piece of the company’s business (as measured by gross profit) at 71% while
EMEA accounted for 22%. APAC represented 7% although the firm has ambitious expansion plans for the region.
In 2020 S4 plans to put up growth numbers roughly in line with 2019.
To
date, S4 said the ongoing COVID-19 pandemic has had “limited” impact on company operations.
“January seemed unaffected. Our Chinese operations…were closed most of
February, but have now reopened.” As with many companies, a number of S4 staffers in Europe and the U.S. are working remotely.
The company said it is targeting a doubling of organic
revenue (versus pro forma 2019) from 2020 through 2022.
advertisement
advertisement