Social network World Pulse’s #SheTransformsTech campaign launched earlier this month and now ad agency Fancy is adding amplification through a unifying crowd-sourced video. The clip intermixes snippets shared by World Pulse members to collectively illustrate how women benefit from being connected digitally.
The video will be run across all of World Pulse’s social media profiles with the hashtag #SheTransformsTech. The campaign is also supported by a cross-sector coalition of partners for digital rights and women’s rights including the Equals.org organization of 100+ groups, such as Worldwide Web Foundation, Vodafone Americas Foundation, Digital Impact Alliance, Oxfam, and Frida Fund.
The initiative will then culminate in a formal report to be delivered to technology leaders, policymakers, and the United Nations as part of the Beijing +25 review process, still scheduled for September.