The Association of National Advertisers is putting some space between the initials of its trademark ANA acronym to show support for the Ad Council’s #AloneTogether pandemic crisis messaging.
In a 60-second PSA viewable below, the ANA literally morphs its logo to make the point and rally support from the ad industry.
Reminds me of McDonald's widening their golden arches a few days ago, which received severe backlash on social media (until they reverted their logo to normal).