Sellers Align With Buyers: Pandemic More Severe For Ad Economy Than Financial Crisis
- by Joe Mandese @mp_joemandese, April 15, 2020
Digital media sales executives -- both publishers and programmatic ones -- are roughly in line with advertisers in terms of the severity of the impact of the pandemic on the long-term advertising marketplace. That’s one of the findings of a “sell-side” survey conducted by the Interactive Advertising Bureau, which …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
