With most of America working from home, Mower is ensuring children and parents can still participate in the National Take Our Daughters And Sons to Work Day held traditionally every fourth Thursday in April.
The independent agency’s Bring Your Work To Kids Day (BWTKD) initiative centers around the BringYourWorkToKids.com portal, which offers free, creative online activities, including arts & crafts, quick tasks, and recipes. Each activity comes with a color dot to describe its simplicity range and all users are encouraged to upload their finished work — both successes and failures — to the site.
The website template will be made available in the coming weeks and those interested can email email@example.com to be alerted when the assets become available. In the meantime, visitors are welcome to submit content, ideas, or use the examples available to create their own BYWTK projects.
Agency leaders are also planning a special day for 75+ of its staffers and their families across the agency’s nine offices. The two hours of family-friendly virtually hosted activities will include art projects and a nature adventure powered by The Cincinnati Zoo’s Facebook Live Home Safari. Young participants will also be encouraged to write and color thank-you notes to first responders and other essential workers.
“We launched BYWTK to help Mower employees stay engaged and take some of the anxiety out of trying to balance family and work lives while their daily routines have been completely upended,” said Doug Kamp, chief creative officer, Mower. “The response was so positive that it inspired us to reach beyond our own agency and share the ideas and tools we’ve developed with the greater community as we all navigate our way through these uncertain times.”