• by Sara Guaglione , April 30, 2020

Digital video media company Tastemade is now available on VIZIO SmartCast TVs and Sling TV, bringing its content to potentially 14 million more viewers for free.

The total reach of its OTT streaming network is now more than 65 million TV households.

Tastemade creates food, travel and home & design programming, through short- and long-form series and documentaries.

Content is already available on AT&T TV, IMDb TV, Hulu, YouTube TV, Comcast Xfinity X1, Samsung TV Plus, The Roku Channel, XUMO, Apple TV, TVision, Philo, Amazon Prime Video and social-media platforms.

Tastemade launched on IMDb TV in early April.

“The launch of Tastemade on VIZIO SmartCast and SlingTV is another step toward making our streaming network more universally available to millennial consumers,” stated Jeremy Strauss, head of business development at Tastemade. 

Tastemade says it has “additional distribution partnerships currently in the works.”

Tastemade’s audience time spent viewing has increased up to 60% since February, Variety reports, as millions of Americans under stay-at-home orders watch more videos and cook at home.

Strauss added: “In recent years and months, we are seeing a rapid shift in media consumption, and Tastemade is perfectly positioned to take advantage of this moment in time by delivering premium lifestyle programming to this harder-to-reach audience that has fully embraced streaming television.”

A few weeks ago, Tastemade launched an original series featuring the culinary community affected by the COVID-19 pandemic, called “Gratuity.” 

The weekly show is starting off as a YouTube audio series with 30-minute episodes released twice a week. It will soon transition to video.

Some of Tastemade's more popular series include “Struggle Meals,” “Make This Tonight,” “Broken Bread” and “Basic Versus Baller.”

Sling TV subscribers can also add Tastemade+, the publisher's $3 a month subscription product for unlimited, ad-free viewing, to their accounts.