ViacomCBS International Promotes Fonseca Zas To GM Streaming, Mobile

With Pluto TV in the process of rolling out worldwide, ViacomCBS Networks International is promoting Ezequiel "Quelo" Fonseca Zas to general manager of streaming and mobile for international.

In his new role, Fonseca Zas, who most recently served as senior vice president of emerging business for VCNI Americas, will lead VCNI’s streaming business, strategy and international product rollout, with a focus on Pluto TV, Paramount+ and Noggin.

He also will lead development of mobile products and partnerships with telecoms and work to create new revenue streams in areas including gaming, connected cars, wearables and AR/VR.

Fonseca Zas will report for his streaming responsibilities to Pierluigi Gazzolo, VCNI’s president of streaming and studios and to Raffaele Annecchino, president of VCNI EMEAA and leader of mobile strategy, for his mobile responsibilities.

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ViacomCBS most recently launched Pluto TV, its advertising-supported streaming service, in Latin America.

ViacomCBS also recently restructured the international networks division's management to focus on three pan-regional teams and two brand groups.

“We see tremendous opportunity to grow ViacomCBS’ streaming and mobile businesses internationally," Fonseca Zas stated. "Our global operating footprint, including linear reach and on-the-ground resources, paired with ownership of the world’s most valuable IP and differentiated technology, will enable ViacomCBS to be a leader in the mobile and streaming space."

 


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