• by Steve McClellan  @mp_mcclellan, June 10, 2020

Los Angeles-based Sensis, an integrated cross-cultural marketing agency, has been selected as agency of record to create a comprehensive marketing campaign for the Chef Merito brand of spices, seasonings, batters, breadings and marinades. 

Chef Merito, also based in LA hired Sensis to drive brand awareness, product trials, and in-store sales among the Hispanic community in California. Creative development, media planning and buying across all channels and content creation are included in the remit.