Comcast’s NBCUniversal will provide marketing and creative services for small businesses, due to COVID-19 and declining U.S. economic markets.
This includes waiving content and commerce technology fees to help retailers reopen sooner.
In addition, NBCU is launching a new information hub for businesses and financial content for small business owners across its platform. They can turn to it for advice as they reopen.
As part of this, NBCU is joining with the “Stand for Small” coalition, focusing on small and mid-size businesses. Marketing partners include American Express, Amazon, Cisco, Dentsu, Facebook, Google, among others. Sister NBCU division, Comcast Business, is already a member.
Small businesses can get free access to business applications across the technology industry, where entrepreneurs can be better connected to customers.
Also, businesses can get information from NBCU’s CNBC, its business/financial TV network, to figure out finance issues, as well as successful business efforts.
In a blog, Christine Escribano, senior vice president, portfolio creative partnerships for NBCUniversal, says all this will start “while building on the company's broader promise to support small businesses owned by people of color impacted by COVID-19.”
This effort will also include grant programs for Hispanic-owned businesses.