Ad-tech company Criteo has appointed former Triad Retail Media CEO Sherry Smith as managing director of the company’s new retail media platform in the Americas region.
Smith will lead and oversee daily operations and strategy for the company’s retail media commercial team in the region.
Smith served at Triad Retail Media, GroupM’s retail media specialist company for 13 years, holding the CEO role for nearly three years. In April GroupM confirmed it was shuttering the operation.
Geoffroy Martin, executive vice president and general manager/growth portfolio at Criteo credited Smith with having “a wealth of experience in developing global initiatives on behalf of the world’s largest retailers and brands.”