• by Karlene Lukovitz  @KLmarketdaily, June 15, 2020

Nexstar Media’s digital subsidiary has inked a multi-year deal to use Comcast FreeWheel’s Strata platform.

Nexstar is the country’s largest local television broadcaster.

FreeWheel has integrated access to Nexstar Digital’s video and OTT inventory into the Strata platform, enabling advertisers and agencies to access Nexstar’s video and OTT inventory and its first-party data, technology and creative, and directly send electronic orders.

“By accessing Nexstar’s digital inventory and first-party data, marketers can seamlessly move budgets between linear and digital platforms, ensuring they reach the right consumers at the right moments,” stated Wil Danielson, Nexstar Digital’s head of revenue.