The startup health food brand Pairwise is revealing a new brand positioning as it seeks to further scale its offerings. The company uses a genome editing platform to grow fresh fruits and vegetables.
The work developed by agency Elevation includes a new logo, graphic platform, and “Grown with care. Grown to crave.” tagline. The website is designed to communicate with multiple audiences, from consumers who will someday have access to Pairwise produce, to current and potential partners who want to utilize Pairwise’s innovative technologies.