Burger King’s Moldy Whopper spot, developed by INGO Stockholm, David Miami and Publicis Bucharest, won the most awards by any entry this year at The One Show 2020. These 18 Gold Pencils included three each in Design, Film, Integrated, Out-of-Home and Print, two in Public Relations, and one in Direct Marketing. The work also received four Silver Pencils, one Bronze and one Merit. Earlier the organization announced the Whopper creative, which compared the freshness of the chain’s hamburger to rival McDonalds via time-lapse video, received 23 finalist spots.
McCann New York won 15 Golds, including nine for Microsoft “Changing the Game”, two each in Branded Entertainment and Health Wellness & Pharma, and one each in Design, Direct Marketing, Experiential & Immersive, Integrated and IP & Products.
Scholz & Friends Berlin also won 15 Gold Pencils, including 11 for “The Tampon Book: a book against tax discrimination” on behalf of The Female Company.
FCB Canada Toronto received 11 Gold Pencils, all for “Project Understood” on behalf of Google AI/Canadian Down Syndrome. BBDO New York won eight Golds, including five with Smuggler New York for Sandy Hook Promise “Back to School Essentials.” Sister shop BBDO Toronto with Flare BBDO Toronto nabbed eight Gold Pencils, all for Regent Park School of Music “Parkscapes.”
FCB Chicago was awarded seven Gold Pencils, all on behalf of Illinois Council Against Handgun Violence.
FCB/SIX Toronto, TBWA\Media Arts Lab Los Angeles, Goodby Silverstein & Partners San Francisco each took home six Golds.
David Miami took home Agency of the Year honors. The shop’s unprecedented 41 Pencils and Merits including Best of Show, makes the firm one of the most awarded One Show agencies of all time. Partner Burger King took the prize for top 2020 client.
Ogilvy Group was named network of the year, while IPG was honored as creative holding company of the year. Spotify’s internal shop won best in-house agency, while Smuggler New York landed production company of the year honors.
Here is a list of winners.
This story has been updated with additional award information.