Sugar Free energy drink maker Accelerator Active Energy is out with a new ad campaign starring what it calls “the world’s first AI superhero.” His name: Crashman.  

He may be a superhero, but Crashman has a problem—he keeps crashing, into walls, hot dog stands and other barriers, due to energy drinks that he consumes that contain sugar and other impurities.  

Then he discovers Accelerator drinks, which gives him the boost he needs, without the crash, to fight evil and do other good deeds. 

The new campaign and character are from Accelerator’s AOR Dolsten & Co., which bills itself as an “AI first creative studio.” The campaign is designed to have the look and feel of a Hollywood movie trailer.  

“In AI, you rarely see character-driven advertising and film, simply because creating consistency from scene to scene is nearly impossible,” said Dolsten Founder and Chief Creative Officer Simon Dolsten.   

But Crashman “isn’t just a one-off image, he’s a fully realized character who can carry a story, evolve across campaigns, and show up consistently in any format,” added Dolsten.   

According to the agency, instead of generating disconnected images, it trained a custom LoRA (low rank adaptation) model to lock in the character’s design, costume, and personality. From there, an automated AI pipeline regenerated him seamlessly across dozens of shots.  

The workflow utilized creative AI tools including Kling, Topaz, Runway, Pika, ElevenLabs, and more, synchronizing motion, voice, and fidelity at scale.  

The agency says Crashman is its second avatar-driven AI campaign character, followed Arthur The Alien for Viome.   

Accelerator is backed by Kansas City Chiefs star Travis Kelce and gymnast and influencer Livvy Dunne.