Northwest RiverPartners Pushes Hydropower In New Campaign

Northwest RiverPartners and agency North are debuting new work urging residents to sign up for hydropower.

Although the “Our Power Is Water” creative adheres to familiar messaging of gorgeous landscapes with an educational voiceover, the shoot was more challenging in light of COVID-19.

While under shelter-in-place orders, the films were directed remotely by North’s Ashod Simonian. The small production team filmed over the course of two weeks in remote locations that were extensively researched to ensure their legality.

Safety was at the forefront of shooting the film so the agency decided to use members of the same household to minimize exposure.

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