This Saturday, Kind Healthy Snacks is partnering with the Ali Forney Center to pay tribute to the gay rights movement with a rainbow light installation in New York City’s West Village.
The Ali Forney Center is one of the largest U.S. organizations dedicated to advocating for homeless LGBTQIA+ youth, about 90% of whom are people of color.
“Kind is proud to support the global LGBTQ community, its allies, and the important work of the LGBTQ rights movement,” stated Daniel Lubetzky, founder-executive chairman of Kind. “With our light tribute, we seek to keep the spirit of Pride marches alive, while inspiring future generations to continue demanding freedom, respect and equality for all.”
Tomorrow is the eve of what would have been the 50th anniversary of the NYC Pride March. The march is cancelled due to the COVID-19 pandemic.
The installation will be placed next to the Stonewall Inn, a historic site in the battle for gay rights.
Seven rainbow lights will illuminate the sky from about 9 p.m. ET to dawn, and will be livestreamed.
Kind is also producing a special-edition “KIND Pride Bar” for the second time — the snack’s wrapper features the rainbow colors of the Pride flag.
The company will donate 100% of the bar's net sales to the Ali Forney Center, with a maximum donation of $50,000.
Kind's Pride advocacy is part of the “Kind Snack & Give Back Project,” a multi-year program.