An alliance of healthcare organizations is teaming up to launch “Stop Medical Distancing,” a new campaign and PSA to remind Americans that while they should continue to practice good hygiene, social distancing and mask-wearing in public settings, it is critically important for people to seek both preventative and emergency medical care.
MullenLowe and Mediahub executed the campaign on a pro bono basis.
The creative is straightforward, with simple graphics and a voiceover encouraging people to still attend to their medical needs. The messaging is also designed to draw a distinction between social distancing and medical distancing.
“It’s simple, memorable and, most importantly, actionable,” explains Jeff Vermeersch, creative director at MullenLowe U.S.
More than 75% of Americans have had some aspect of their healthcare disrupted due to COVID-19, reports the agency.
Media was donated by CNN, Newsweek and USA Today and will feature social and out of home. OOH components will appear mostly in airports and near pharmacies.
The participating organizations include Providence Healthcare, Humana, Baptist Health South Florida, Baylor Scott & White Health, Children’s Hospital of Philadelphia, Health Mart,Kindred Healthcare, LabCorp, McKesson Corporation, and Walgreens.