Broadcast Nets' Summertime Viewing Sinks With Double-Digit Declines, But Univision Sees Growth

Six weeks into the summer prime-time season, nearly all top broadcast networks are sinking by double-digit percentages except for one -- Univision, which has seen gains in all key viewing areas.

The big Spanish-language network is 12% higher in total viewers to 1.47 million Nielsen-measured viewers -- good for fifth place. It is up 3% in 18-49 viewers (578,000), coming in at third place.

It is also 4% higher among 18-34 viewers (243,000), coming in at first place. The company says this is the first time Univision has been number one among 18-34 viewers for six weeks since Nielsen started measuring the network in 1992. 

Univision has seen strong results from two novelas during this period -- ”Te Doy La Vida," a new TV series; and “Amor Eterno 2” in its second season.



Overall through six weeks, CBS is on top with 3.75 million total average prime-time viewers, off 10% from a year ago. NBC is next at 3.68 million, losing 20%, followed by ABC with 3.16 million, down 33%, and Fox at 2.45 million, down 36%. 

In the 18-49 demographic, NBC is tops, sinking a big 37% to 758,000, while ABC gave up more than half its 18-49 viewers -- 55% to 679,000. CBS is off 22% to 515,000 and Fox is down 36% to 477,000.

All these Nielsen results come from its live program-plus-seven days of time-shifted viewing measure from May 25 through June 21, combined with live program-plus-same day viewing from June 22 through July 5.

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