The Ad Council is spearheading a new national campaign, “Find Something New” that’s designed to inspire unemployed Americans with stories of individuals who successfully managed to shift careers.
The campaign was created in collaboration with Apple, IBM and the White House, with support from more than 200 public, private and nonprofit members of the Business Roundtable and the White House’s American Workforce Policy Advisory Board (AWPAB).
The ads were created pro bono by EightBar, WPP’s bespoke IBM agency. Sample the work here.
The ads direct audiences to the interactive FindSomethingNew.org, a website with resources and guidance about a wide range of education and training.
The media placements — with pro bono strategy and outreach by Omnicom’s OMD — appear nationwide in donated time and space across many platforms including TV, digital, print and out of home.
Companies donating placements include Acxiom, Facebook, Cox Communications, The CW Network, Fox Corporation and NBCUniversal.
In addition, the AWPAB and Business Roundtable are mobilizing their members and additional leading private companies, policymakers and nonprofit organizations to amplify the campaign’s message and share their commitment to training and hiring workers with skills promoted in the campaign.
Through the White House’s Pledge to America’s Workers, over 440 corporations and trade associations have committed to offer over 16 million training opportunities for American workers over the next five years.
“To invest in our future, we have to invest in people, in education, and the many paths to a well-paying job or starting a new business,” stated Tim Cook, CEO, Apple. “This initiative is about empowering people across the nation to discover a more hopeful future for themselves and their families."