• by Ray Schultz , July 20, 2020

Outdoor clothing brand Eddie Bauer has selected Movable Ink to power its contextual, cross-channel campaigns. 

Eddie Bauer will utilize the Movable Ink platform to deliver customer-centric shopping experiences at the point of engagement.

Movable Ink’s technology generates data-activated creative at the moment of engagement across email, mobile and web, the company says. 

 “With information constantly changing, it’s critical for brands to be able to update content in real time at the moment a customer engages,” states said Julio Lopez, director of client strategy, retail practice lead at Movable Ink.