• by Larissa Faw , July 21, 2020

The World Table Tennis (WTT) organization is undergoing a major brand and marketing overhaul via a new partnership with several agencies, including 160over90, Pumpjack Dataworks, Gemba and Superunion.

160over90, part of the Endeavor network, will help WTT to formulate a global promotion strategy. This strategy will include analysis of the existing global table tennis fanbase, as well as identifying new high-value markets The shop will also asses the client’s digital assets.

This roadmap will be used to develop marketplace positioning, campaigns and the organization’s overall brand experience.

PumpJack Dataworks will upgrade WTT’s digital experience including the development of  customer data and mobile application platforms. The agency will also help overhaul content deliveryand transactional components like ticketing, merchandise and OTT subscriptions.

Sports and entertainment consultant Gemba, is evaluating sponsorship and media rights opportunities.

Superunion is upgrading the brand identity, including a new logo designed to emphasize how the WTT brand is bringing a new level of professionalism and authority to the sport.

“All of these partnerships will help us to revolutionize the player and fan experience around our sport,” stated Matt Pound, Director at WTT.