• by Steve McClellan  @mp_mcclellan, July 29, 2020

Children’s Hospital Foundation, the fundraising arm of Children’s Hospital of Richmond at VCU has appointed Miami-based agency Markham and Stein to create a marketing campaign to help raise funds for the construction of a new Children’s Hospital of Richmond.

The campaign's goal is to raise $100 million for the new facility.  In order to reach this goal, M&S will be generating awareness in the community and amongst leading philanthropists through a strategic plan consisting of marketing tactics that include television, billboards, social and digital media, direct mail, print advertising, events and activations. The communication will roll out in phases over the next twelve months and will be focused in the Richmond area.