VMLY&R Taps Geer For Senior Experience Design Role

WPP’s VMLY&R has appointed Walter Geer executive creative director, experience design, in its customer experience practice. Geer will be based out of New York and will work closely with Jason Xenopoulos, chief executive officer of New York and co-CCO of North America. He will report to Eric Looney, chief experience design officer North America.

Geer will drive the creation of innovative design solutions within VMLY&R’s connected health practice and help lead the transformation of talent and capability across this group.

With over $100 million in health revenue in 2019, VMLY&R’s health practice is rated among the industry’s top 20 global health agencies. In the long term, Geer will also work to synergize brand and customer experiences across a broader range of clients such as Dell Technologies, Campbell Snacks, Pfizer and New Balance.



“Walt is one of our industry’s most impactful leaders, and we are thrilled that he is joining the agency at a time of momentum for our healthcare practice,” Xenopoulos said.

Geer joins VMLY&R from TBWA\WorldHealth, where he held the position of senior vice president/ group creative director, digital experience and innovation.

A 20-year veteran of the digital advertising space, Geer holds a total of six U.S. patents for digital ad formats, and has developed ad products and implemented creative strategies for a variety of publishers and leading technology and media companies including Google, Viacom, The New York Times and MySpace.

Recently, Savoy Magazine named him to its list of 2020 Most Influential Black Executives in Corporate America.

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