Ecommerce Platform Yotpo Raises $75 Million

Yotpo, a SaaS-based ecommerce platform, has snared $75 million in Series funding, bringing its total financing to $176 million. 

The round was led by Bessemer Venture Partners, with participation by existing investors including Access Industries, and Vertex Ventures and new backer Hanaco. 

The money will go towards further development of Yotpo’s platform, featuring of reviews, visual user generated Content, loyalty, referrals and SMS.

In addition, the funding will be used to enhance “global customer support and expand product education and resources,” states Omri Cohen, co-founder and COO of Yotpo. 

The company says it expects to double its revenue in the next two years. 

“In the Covid era, every business is an eCommerce business,” states Tomer Tagrin, co-founder and CEO of Yotpo.



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