• by Larissa Faw , August 16, 2020

NCSOFT West is naming Goodby, Silverstein and Partners as agency partner to launch Fuser, a game billed as a nonstop virtual music festival where the gamer creates and controls the music.

One of GS&P’s primary tasks in its partnership with NCSOFT West will be to build a new go-to-market strategy to fill the PR and marketing void left by cancellations of events planned before the advent of the COVID-19 pandemic. The goal will be to generate a similar level of exposure to, awareness of and excitement around the game and the brand. The account was previously handled in-house.