Internet Giant J2 Global Acquires Kickbox, Email Deliverability Firm

Email deliverability firm Kickbox has been acquired by J2 Global, and will be joining the 40-plus brands owned by that internet services company. Terms were not disclosed.

Kickbox says in a note to customers that its team remains in place and that it plans to release “enhanced versions of our flagship email verification product” and add new features to its email verification suite.  

The company predicts that it will be able to “move faster and with more impact.” 

In addition, Kickbox noted that it has updated its terms of service and privacy policy to reflect its new ownership. 

Last month, Kickbox launched its Email Deliverability Suite, a set of tools designed to help marketers “monitor all aspects of their email program and understand how to improve their inbox placement, without having to rely on extensive training or help from a deliverability professional,” said Lauren Meyer, VP of industry relations and compliance at Kickbox. 

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J2 Global’s digital media portfolio includes such brands as J2 Global is a leading Internet information and services company consisting of a portfolio of brands including IGN, Mashable, Humble Bundle, Speedtest, PCMag, Offers.com, Spiceworks, Everyday Health, BabyCenter and What To Expect.

The company’s cloud services group includes eFax, eVoice, iContact, Campaigner, VIPRE, IPVanish and KeepItSafe. 

J2 Global, which claims to reach over 230 million people per month, has conducted 186 acquisitions, it says on its website.  

Earlier in August, J2 Global reported second-quarter 2020 revenues of $331.0 million, a 2.7% increase over the $322.4 million generated in second-quarter 2019.

In addition, J2 Global estimates that it will achieve revenues between $1.380 billion and $1.400 billion in the 2020 fiscal year. 

 

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