Tandem Theory Rejiggers Leadership Team, Eliminates CEO Role

Dallas-based Tandem Theory is giving its c-suite a makeover that includes the elimination of the CEO role. Those duties will be shared among three top executives-- Tom Millweard, Dave Kirwan and Tom Cole. 

Tom Millweard joins the agency as president and will focus on client strategy across the agency’s roster. As a member of the senior management team he will also spearhead certain leadership initiatives.

The 35-year industry veteran has held top positions at agencies like Ansira, Razor, Ackerman McQueen and Barkley. Most recently, Millweard was the executive vice president and chief operating officer at inboundgeo, a Dallas-based marketing software company. Millweard will remain a member of the inboundgeo executive advisory board.

Dave Kirwan, who had been CEO since 2018 assumes the role of co-chairman. He will continue to provide expertise in new business development, company infrastructure, and team building. Prior to working with Tandem Theory, Kirwan founded marketing start-ups, including The Forbes Group, Mercury Werks and Razor.

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John South is named Chief Growth Officer to provide merger and acquisition expertise to the agency. He is currently active in the startup space, serving as an investor, board advisor and mentor to four start-ups and early-stage companies.

Previously South served as a board advisor and president of operations at GPO, a search technology and consulting company. He previously held leadership roles at Rare Medium, Ansira and worked with Kirwan at Razor.

Tom Cole is named Executive Chairman to bring his strengths in growth, vision and strategic brand guidance to the leadership team. Cole began working with Tandem Theory as a marketing/business strategy consultant for the company’s client, Rent-A-Center. In his new role, he oversees day-to-day senior leadership.

Previously, Cole oversaw the development of key client relationships at Ansira as executive vice president & chief development officer.  Before that, he was co-president and co-founder of Razor with Kirwan. Earlier he was president of Brann Worldwide-Dallas, executive vice president of JWT, and vice president of marketing for Pepsico.

This team joins existing leadership members Mike McCartin, chief operating officer and Melissa Braden and Megan Flynn, executive vice presidents.

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