Covid Accelerates In-House Agency Units With Half Handling Media Services, Too
- by Joe Mandese @mp_joemandese, September 4, 2020
The trend toward in-house ad agencies has been accelerated due to the COVID-19 pandemic, according to findings of the just-released "Global Trends In Creative In-Housing" report from the World Federation of Advertisers.
The report, which is based on a survey of WFA member companies conducted in June, also found that …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
