MullenLowe Appoints New LA Creative Leads

MullenLowe has appointed former Anomaly creative duo Laura Sampedro and Carlos Alija as executive creative directors at the agency’s Los Angeles office.

They will help oversee a client roster that includes Acura, Whole Foods Market, Grey Goose, Patrón, AXE, California Avocado Commission, Hawaiian Airlines, and Providence Health.

Their careers have spanned three continents in four countries. In July, after a competitive pitch, the duo created Coca-Cola’s first marketing campaign since the pandemic, which was shortly followed by Anomaly becoming Coca-Cola’s AOR in the U.S. Prior to joining Anomaly, they were creative directors at Wieden+Kennedy London, where they worked on highly celebrated campaigns for Honda, Lurpak, and Finish.

Earlier in their careers they worked at Australian agency BMF where they played key roles in the creative turnaround at the agency. They started their careers in Spain, on the creative team of Renault automotive at BBDO Madrid.  

The duo has relocated from New York to Los Angeles and report to MullenLowe U.S. CEO, Lee Newman, who is headquartered in LA.



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