Hyundai is launching an interactive app for smart TVs featuring multimedia content and a digital interface for customers to experience the brand in a new way.
Channel Hyundai is available globally and the United States is one of the priority markets, says Angela Zepeda, chief marketing officer of Hyundai Motor America.
“[It] gives us another avenue to communicate with the digitally connected consumer,” Zepeda tells Marketing Daily. “We are always looking for new and innovative ways to reach customers and this channel opens up all sorts of opportunities. We are looking forward to leveraging the channel to reach consumers in unexpected ways.”
Content is in English and programs like the "Hyundai Highways" content series were developed by the U.S. marketing team, including AOR Innocean. The app will also feature breaking news, like the world premiere of the all-new 2021 Tucson, which will be broadcast on Sept. 15.
“Channel Hyundai is our solution to the growing need for enhanced digital experiences amid the global pandemic,” said Wonhong Cho, executive vice president and global chief marketing officer of Hyundai Motor, in a release. “Our hope is that watching content on the big screen will bring family members together for a shared digital experience, since digital experiences can often feel isolated.”
Hyundai Motor is initially presenting three categories within the app -- live, TV and models -- with plans to add more features in the future.
The TV category features videos that cover a wide range of lifestyle topics, from Hyundai’s various partnerships with the art community to its motorsport activities.
The Models category is for those who want to find out more about Hyundai vehicles. The Channel Hyundai app features not only videos, but also a virtual interactive showroom.
The Channel Hyundai app is available on LG and Samsung smart TVs manufactured in 2017 or beyond, and with webOS 3.5 or higher for LG models. Hyundai plans to make the app more widely available on more brand of smart TVs in the future.
All content can also be viewed on the Channel Hyundai website at http://channel.hyundai.com.