Omnicom Media Group is shaking up the management ranks at two of it big media agencies—PHD and Hearts & Science.
Ralph Pardo has been appointed US CEO for H&S succeeding Erin Matts, who is moving to another role within the group. And,at PHD USA,Catherine Sullivan, currently OMG Chief Investment Officer, has been named US CEO, succeeding Nathan Brown, who is stepping down after six years leading the agency.
“Two of the most significant trends shaping the industry today are the data-driven convergence of media and creative, and the shift to audience-based investment,” says Scott Hagedorn, CEO of Omnicom Media Group North America. “In naming Ralph and Catherine we’re assuring agency leadership that aligns to marketplace dynamics.”
Twelve-year Omnicom veteran Pardo steps into the Hearts CEO role following four years at the helm of Omnicom’s AT&T business -- a cross-agency team that brings creative, media and analytics talent from Hearts & Science and BBDO.
“Ralph understands the complexities of consumer media consumption that are blurring the lines between media and creative impact, and how that collaboration translates to effective marketing strategies” says Hagedorn."
As Chief Investment Officer for Omnicom Media Group North America, Sullivan built OMG’s digital-and-audience-first investment practice. In 2018, she launched OMG’s Partners’ Summit, an annual three-day media marketplace where the industry’s top networks, platforms and publishers present customized offers to Omnicom clients.Prior to joining OMG in 2016, Sullivan spent two decades in senior positions at Disney and NBC.
“Throughout her career, Catherine’s understanding of audience behaviors, creative integration and media-value has delivered results for brands,” Hagedorn said. “Add in her experience in building best-in-class operations and her relationships with clients and partners alike, and it’s clear why she’s our choice to lead PHD.”
Geoffrey Calabrese, who as president of OMnet has led OMG’s private marketplace practice, will succeed Sullivan as NA Chief Investment Officer. Calabrese joined OMG in 2010 from the National Football League where he developed the NFL’s first procurement organization.