• by Karlene Lukovitz  @KLmarketdaily, September 30, 2020

U.S. subscribers to Disney+ now have access to GroupWatch, a feature that lets friends and family at different locations co-view content from the streaming service’s library and share their reactions.

Up to seven people can participate through the synched playback experience, which works on mobile, web, CTVs and smart TVs.

Disney is debuting GroupWatch in the U.S. after testing it in Canada, Australia and New Zealand.

Other streamers, including Disney’s Hulu and Amazon Prime Video, already offer similar capabilities. The co-watching features have become popular with consumers who miss communal viewing experiences due to social distancing and concerns about returning to movie theaters.