New York-based performance marketing company Fluent has appointed Carla Newell to the company’s board of directors. In the role Newell will serve as a member of the board’s audit, compensation, and nominating and corporate governance committees. Newell currently serves as Chief Legal and Risk Officer and Head of Health Business Development for Ancestry. Previously she served as operating general partner at Technology Crossover Ventures, a tech-focused venture capital and private equity firm. There she had a range of responsibilities for legal, deal structuring, investor relations, fundraising, human resources, and other operating functions.