• by Larissa Faw , October 1, 2020

Several agencies are donating services to help launch Project Healthy Minds (PHM), a new initiative focused on mental health and wellness.

Publicis Groupe-owned agency Digitas helped to create the visual identity, design, and content for the website ProjectHealthyMinds.com. Additional agency partners include WPP’s VMLY&R, which is handling some strategy work, as well as Finsbury, and Giant Spoon.

PHM is also developing a multiplatform anti-stigma awareness campaign featuring culture-makers and influencers to help jumpstart conversations around this topic.

While mental health has become a top priority in light of COVID-19, Digitas started working with the newly launched advocacy group prior to the virus’s spread. The nonprofit is founded by and geared towards Millennials and Gen Z, which makes up a large part of the agency's employee base, a rep noted. “COVID-19 escalated its importance, and the mental health of our employees has become a top priority,” the rep added.