Kansas City-based independent agency Barkley has expanded its strategy team.
The expanded headcount in the agency’s Kansas City headquarters and Pittsburgh offices is a result of the increased account growth. In the past 24 months, Barkley has added 19 new accounts including brands like Planet Fitness, Winnebago, Haribo, Delta Faucets, Terminix, ShopRite, Select Health, Taco John’s and Fogo De Chão.
Laura Scobie returns to Barkley as senior vice president group director after more than seven years with H&R Block where she most recently served as vice president of strategy & innovation working on strategic partnerships with brands like IBM Watson and launching remote tax service TaxPro Go.
In her new role, she will be responsible for several clients and helping to grow the agency’s experience strategy and design offering. A veteran of Fallon and Carmichael Lynch before that, Scobie initially spent five years at Barkley earlier in her career as a strategist.
Vice president/ intelligence director Alec Bardzik arrives as a former management consultant and also served with consumer goods giant The Wonderful Company, where he focused the brand and consumer insights practice and launched several products in his tenure. At Barkley Bardzik is tasked with growing the strategy consulting offering in the Colorado office.
Other arrivals include senior vice president/ group directors Vaughn Allen and Andy Woolard.
Allen joins from Fitzco where he was vice president /strategy director. Woolard joins the agency from brand consultancy Monigle, where he served as a senior director of strategy and innovation.