• by Karlene Lukovitz  @KLmarketdaily, October 7, 2020

Ampersand — the TV ad sales and technology company owned by Charter, Comcast and Cox — is introducing a self-serve capability for its The AND Platform, currently in limited beta release.

The multiscreen TV planning, buying and measurement platform, launched in early 2020, runs on set-top box data and spans linear and streaming TV, supporting campaigns on both local and national TV. It reaches across 85 million households, 120-plus cable networks and more than 60% of all U.S. addressable households, according to Ampersand.

The self-serve feature’s beta test is expected to run through the end of 2020, with general availability expected in first-quarter 2021.

Ampersand will also continue to provide its managed service for The AND Platform.

Local advertisers can use their first-party data, or employ audience segments built by third parties such as Polk and Experian together with aggregated set-top data at the DMA level, according to the company. In addition to age/gender, they will hae access to always-on audience-based campaign reporting (including impression delivery and unduplicated audience reach) at market level.

National TV advertisers will have access to audience-based campaign viewership insights.