Suzy, a research firm working with companies such as Microsoft, American Express, and Kraft Heinz, unveiled a qualitative platform for video-based consumer interviews.
Clients such as American Express, Garden of Life, and Chateau Ste. Michelle use Suzy Live to test concepts, understand target audiences, ask questions before a product launch, gather feedback, and more, all in real-time.
Joe Garbarczyk, director of consumer and digital marketing at Garden of Life, believes the platform offers the ability to conduct interviews with screened and verified consumers, meaning very high-quality results and insights.
Suzy developers built Suzy Live to address a market need heightened by COVID-19.
Avi Savar, president at Suzy, believes qualitative research and in-depth interview offerings are expensive, time-consuming, inefficient, and more difficult to conduct now due to the pandemic.
Qualitative and quantitative research tools remain fragmented and complex for researchers to use a mixed methodological research approach.
The on-demand, screened and verified panel of U.S. consumers combines qualitative and quantitative research that allows users such as Fortune 500 brands to conduct in-depth one-on-one video interviews to capture consumer sentiment and understand -- meaning the “why” behind specific behaviors.
The launch comes on the heels of Suzy’s recently closed a $34 million Series C funding.
Led by CEO and former ad agency veteran Matt Britton, Rho Ventures, Bertelsmann Digital Media Investments, Triangle Peak Partners, and Foundry Group also participated in the Series C round.