RAM: Improving Their Target Practice

Digital Envoy helps businesses improve online targeting. Now it's trying to improve its own targeting capabilities. The firm, which provides Web-based intelligence to online marketers for use in advertising, local search optimization, and Web analytics, has launched two new business units, Digital Element and Digital Resolve, to handle those core competencies independently.

Rob Friedman, co-founder of the Norcross, Ga.-based company, serves as Digital Element's executive vice president of corporate development.

Through the firm's patented NetAcuity technology, Digital Element enables clients including America Online, DoubleClick, Aquantive, and to geotarget online ads at the city level, as well as view, parse, analyze, and act on online data in real time. Digital Element also serves geographically targeted paid search results and customizable content.

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