• by Rob Kendt , October 31, 2005

Each week since March, subscribers to FoodNetwork.com's "Just A Bite" wireless alerts have received text messages on their cell phones touting programs on the Food Network's Web sites. "People are opting in for these alerts, and we're seeing growth," says Marie Fazzari, director, FoodNetwork.com, who estimates that 15,000 people have signed up for the wireless alerts.

In addition to reminders of episode premieres, "Just A Bite" has been used to promote ticket lotteries for "Emeril Live" and the FoodNetwork.com editorial feature "Top Summer Cocktails." Fazzari says, "The direction we want to move in is in providing exclusive content." For now, "Just A Bite" offers a few tasty tidbits.