NBA Taps IPG's Mediahub, WPP's Cartwright

The NBA has appointed Mediahub, part of IPG, as its new media agency. Spark Foundry, part of Publicis Media, did not defend the account.

The league spent an estimated $82 million on measured media in the U.S. last year, according to Kantar.

Separately the league appointed Cartwright, a new WPP-backed agency to lead creative efforts.

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