Los Angeles-based media agency GP Generate has hired Krissy Kobata to serve as director of business development, tasked with managing the growth of new clients for the agency. Prior to joining, Kobata
was was in sales in the publishing nd ad tech industries. Earlier she served at ad shops including OMD and Kastner & Partners.
The agency has also tapped Nick Perez as an integrated media
director and will lead the Southern California Edison account.