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What's a Google Ad Grant And Who Qualifies?

Google Ad grants offer a set amount of funding toward Google advertising monthly for nonprofits. Google designed the grants program to help nonprofits flourish. The ads work in a similar way to pay-per-click ads. Nonprofits use them to drive targeted traffic to their sites, simllar to any business owner. Neil Patel provides a rundown of who should apply and outlines the process showing how to do it. 

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1 comment about "What's a Google Ad Grant And Who Qualifies?".
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  1. Robert Coats from Kinsey Street Online Marketing, November 19, 2020 at 5:26 p.m.

    I work with multiple nonprofits helping them with their Ad Grants account and have seen first-hand the benefits this program can provide to a charity and its mission. One thing to keep in mind about this great program by Google is that this is not just a "one-time" grant - these are evergreen grants that continue as long as the nonprofit maintains eligibility. This provides the nonprofit up to $120,000 per year (each and every year) with free advertising that the nonprofit can use to promote their charity, its mission, solicit donors and engage volunteers.

    If you work for or know of a worthy nonprofit I highly recommend that you tell them about the Google for Nonprofits and Google Ad Grants programs.

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