How Big Retailers Fared Over Cyber Weekend

‘Tis the season for buying products while staying at home. There were more than 103,000 deals live over Cyber Weekend across both marketplace and first party sales, according to an analysis by Publicis Commerce.

The top three brands with the most Cyber weekend promotions across major retailers tracked were Lego, Philips and Anker.

The agency also analyzed shopping data using its Commerce Intelligence platform to track four online retailers — Amazon, Walmart, Best Buy and Target — to uncover when discounts were at their highest, which categories rose to the top and what retailers’ sales strategy were for Black Friday. Notably, there were just as many sales live on Saturday, as there were on Friday across these four chains.

Amazon went back to its consumer electronics roots this holiday weekend by making these products the most discounted category per the Publicis Commerce the research. Similarly, Best Buy played to its original tech audience by offering the biggest discounts across home sound accessories and drones. The average discount at the tech chain was 30%.



Target primarily attracted families and the “Tar-jay” crowd for its holiday sales. Target’s private label and trendy fashion lines were the best deals, with discounts of approximately 60%. Toys represented the second most discounted category, averaging 47% off during the weekend.

At Walmart the biggest discounts were on household essentials, with an average discount of 46% on staples like cleaning products and kitchen accessories.

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