The Let’s Go There coalition, a national initiative to encourage Americans to think about travel, is collaborating with Facebook on a “Holiday Look Book.“
"We know there’s pent-up demand for travel and the latest vaccine news makes Americans ore optimistic about the ability to safely take a trip sometime in 2021,” according to the group.
Facebook and Instagram users will be shown immersive “instant experiences” that bring to life the 180-page look book. This mobile full-screen ad instantly loads video, photos and carousels featuring iconic images of America’s top destinations.
In addition to ad space, Facebook also donated the services of Facebook Marketing Partner Shuttlerock to build the video “instant experiences.”
The Let’s Go There Coalition includes more than 75 partnering businesses including American Airlines, American Express, the American Resort Development Association, Chase, Delta Air Lines, Disney, Expedia, Hilton, the Las Vegas Convention and Visitors Authority, Marriott International, Visa and Visit Spokane.
Facebook’s support for efforts to prime the travel and tourism market for a post-pandemic resurgence is driven by strong signals from its users that taking journeys remains very much on their minds. Travel is the No. 1 interest on Instagram, and travel inspiration lives across the Facebook family of apps, according to the group.
The current phase of the campaign will run through the holidays.