Goldman Sachs’ holiday campaign shines a spotlight on small businesses.
The #MakeSmallBig Holiday Market features more than 60 small businesses offering unique gifting options including jewelry, sustainable apparel, skin care, sweet treats and more. All companies are graduates of GS’s 10,000 Small Businesses and 10,000 Women initiatives.
To promote and drive traffic to the virtual holiday market, the campaign features a 22-screen takeover that places QR-equipped virtual storefronts throughout Brookfield Place in New York City. In addition, GS paused all scheduled Instagram activity for the holiday season and turned its feed into a virtual, shoppable "Main Street." Additional media for the campaign will run in the U.S. and U.K. on TheSkimm, Spotify, Nextdoor, Quartz, Politico, The Daily Telegraph, The Guardian and Washington Post.