JPMorgan Chase has selected WPP and Dentsu to handle its global media agency assignments, sources confirm. Zenith previously handled a portion of the business along with other incumbents.
The financial services giant spends an estimated $400 million annually on measured media, roughly evenly between analog and digital media. The company handles most of the latter in house.
Campaign, which posted the news first, reported that WPP is setting up a dedicated unit driven by GroupM staff and resources dubbed Team JPMC which will handle offline and digital planning, media buying, analytics, measurement and SEO. GroupM declined to comment.
Details were unavailable at deadline about Dentsu’s assignment going forward.
A JPMorgan rep said the company declined to comment. It launched its review in September and retained MediaLink to help manage the review process.